Audience Building with An Email List

There are few things about being in business online as important as having an email list. You see, an email list represents a group of people who are invested enough in your work and your content to give you something for it – access to their inbox. That’s a very...

Your Content Isn’t About You

Over the last few weeks, we’ve been looking at content strategy, with some of the basics and some work for you to do on your own. Last week we looked at some specific things that an arts based business could write about, but this week I want to talk about something...

Using Your Content to Become an Expert

Over the last two weeks we’ve done some brainstorming about your content and then sorted it into the kinds of content it is. Today we’re going to focus on your dynamic content. Now, if you recall, dynamic content is anything that is updated or changes frequently. This...

Using Email Like an Adult

There really are very few things that are more fundamental in today’s business world than using email well. Knowing how to leverage available tech tools to manage your email and contacts better is essential to good business practices, but also to setting yourself up...

A Bootstrap Business Plan

I’m a fan of the term “bootstrap”. By definition it means “with minimal outside help” or “by one’s own efforts,” which is just my style. The only thing I don’t like about the term is that it somehow implies that *no outside input* is needed. This is incorrect. In...