5 things that give your web designer chills

5 things that give your web designer chills

It’s Halloween this week and I thought it would be fun to share with you some of the biggest horrors web designers and online strategists face when presented with a potential job (or, worse, after the contract is signed and things are moving forward). Each one of...
Love Your Website: Figuring out your target market

Love Your Website: Figuring out your target market

Now, in a series on loving your website, you might think that a post about figuring out your target market isn’t relevant. What could that possibly have to do with your website? Well, despite what you might think, it has everything to do with your website. Think of it...
How to love your website

How to love your website

One of the most difficult concepts for me to help my clients understand is that your website is essentially the same thing as a physical store. Frequently the filmmakers, photographers, musicians and arts-based businesses I work with work out of their homes (or in the...
What is a plugin?

What is a plugin?

There are very few things better on the internet than a well designed website. (Only thing better: videos of kittens falling asleep.) It’s like walking into a well laid out store that has things you want put in just the right places. You feel like you’re in a...
Revisiting your calls to action

Revisiting your calls to action

There are a number of mistakes artists make that negatively impact the way they gain fans, followers, clients or buyers, but few are as devastating as bad (or no) calls to action. A ‘call to action’ is a series of words and images put together to ask a visitor to do...