Your Content Isn’t About You

Over the last few weeks, we’ve been looking at content strategy, with some of the basics and some work for you to do on your own. Last week we looked at some specific things that an arts based business could write about, but this week I want to talk about something...

Using Your Content to Become an Expert

Over the last two weeks we’ve done some brainstorming about your content and then sorted it into the kinds of content it is. Today we’re going to focus on your dynamic content. Now, if you recall, dynamic content is anything that is updated or changes frequently. This...