5 things that give your web designer chills

5 things that give your web designer chills

It’s Halloween this week and I thought it would be fun to share with you some of the biggest horrors web designers and online strategists face when presented with a potential job (or, worse, after the contract is signed and things are moving forward). Each one of...
Revisiting your calls to action

Revisiting your calls to action

There are a number of mistakes artists make that negatively impact the way they gain fans, followers, clients or buyers, but few are as devastating as bad (or no) calls to action. A ‘call to action’ is a series of words and images put together to ask a visitor to do...
The World of Website Builders

The World of Website Builders

A website builder is a service provided that allows the user to create a website that doesn’t require a large cash investment, nor knowledge of coding and design. Some examples of these services are Wix, Weebly and Squarespace. (These are the three biggest, but there...

Logo Funadmentals

Last week in my Biz Tips and Branding for Artists column we talked about branding 101. If you’ll recall, we discussed that branding is a series of words and images put together to evoke a feeling, and when more than one person has that feeling, you have a brand. This...