Love Your Website: Figuring out your target market

Love Your Website: Figuring out your target market

Now, in a series on loving your website, you might think that a post about figuring out your target market isn’t relevant. What could that possibly have to do with your website? Well, despite what you might think, it has everything to do with your website. Think of it...
How to love your website

How to love your website

One of the most difficult concepts for me to help my clients understand is that your website is essentially the same thing as a physical store. Frequently the filmmakers, photographers, musicians and arts-based businesses I work with work out of their homes (or in the...