Revisiting your calls to action

Revisiting your calls to action

There are a number of mistakes artists make that negatively impact the way they gain fans, followers, clients or buyers, but few are as devastating as bad (or no) calls to action. A ‘call to action’ is a series of words and images put together to ask a visitor to do...
Making Your Sidebar Irresistible

Making Your Sidebar Irresistible

If you’ve been reading the Web Essentials series, you already know how important sidebars are and what they can do for selling your art or getting visitors to take an action you want. Today I wanted to talk a little bit about how to making your Sidebars...

Sidebar Essentials

I’m not a big fan of the word “must”. People who say things like, “In order to stay healthy you MUST stop eating cake for breakfast,” bother me quite a lot. Okay. That’s a terrible example. People who say things like, “In order to have any success at selling your art...

Website Essentials: Sidebars

Continuing the Website Essentials series, we’re next going to look at your Sidebar. When people land on your website, they have a lot of things to look at. There’s your logo and tagline in the header. There’s your navigation links. There’s whatever is on the page...

5 About Page Mistakes to Avoid

If you’ve been following the Web Essentials Series you already know what should be on your About page and why it’s so important, and yet, for some people thinking about writing their About page makes most people break out in hives. It’s my feeling that...