About pages are super important. They’re just like having a greeter on your website to help people get to know you better, but how does one go about making a great About page?

Every About page will be different – and should be – but there are a few items you will want to include. Here’s my essential list of things to add to your About page.

A short, succinct version of what it is that you do.

This doesn’t have to be high art or incredibly witty and pithy. It’s actually just a statement of what you do and who you do it for. If someone only read the first sentence of your About page, they would still know what you’re all about.

A brief (seriously, brief) bio on your own awesome self.

Tell them where you went to school, how long you’ve been doing what you do and anything else that is – very important here – specifically relevant to the work that you do.

A photo of you.

There is no better way to put a face on your business than with an actual face. If you have multiple employees (or multiple members of your art collective, knitting club, band or pottery guild) a least put up a group photo.

Add a few personal details.

Again, this is not the time to write your memoirs, but share some details about you that you think help make you look like a real human being. Do you have any pets? Hobbies? Food loves?

Invite people to look around.

If you say something like, “I would love it if you looked at my work or checked out my blog,” and link to those, they’re very likely to do so. Don’t miss out on an opportunity to being them further into the site.

Tell them how to contact you.

Always let people know how to contact you directly from your About page. This can be your email address or a link to your contact page, but in case they fall so completely in love with you that they want what you’ve got immediately, don’t make them hunt.

There are no hard and fast rules about the internet, so do what feels good to you. What’s important is that people can glean from your About page what you do, who you are, and why you are qualified to do that. If you can do that, you’re probably on your way to making that person stick around and possibly become a customer.